ARE YOU A CASINO OR RACETRACK GETTING READY TO LAUNCH SPORTS BETTING?
We are here to help!
Led by the lone Sports Book Executive in Nevada’s Gaming Hall of Fame, Vic Salerno, the team at USBookmaking has over a century of experience in every aspect of Sports Book Management and is poised for the next evolution.
Let us help you navigate the new sports betting landscape created by the repeal of PASPA.
From start to finish and anywhere in between, USBookmaking is here to help.
Victor J. Salerno-President
Victor J. Salerno Bio
Victor Salerno is the President of USBookmaking, a sports betting service provider based in Las Vegas, NV. He launched the company in 2016 and has built USBookmaking into the leading sports betting company to serve native American casinos. USBookmaking is also uniquely the only native American-owned sports book company in the US.
Mr. Salerno has enjoyed over forty years in the sports betting business where he served as Chairman of American Wagering, Inc (AWI). AWI operated over 130 Leroy’s Sports Books (Leroy’s) in Nevada. At AWI, Mr. Salerno launched the first computerized sports book platform, Computerized Bookmaking Services (CBS), which is still in use today. With the development of CBS, he was able to create the first bookmaking network hub which managed the betting lines and risk for the Leroy’s chain. His system, CBS, and its networking capabilities became the standard for every major casino company in Nevada. He was the developer and first operator in Nevada to introduce self-service race & sports wagering kiosks, which were launched in 2002. His most significant accomplishment was the 2010 launch of mobile sports betting in the US with the Leroy’s App.
Mr. Salerno sold American Wagering in 2012 to William Hill and was asked to serve as Chairman of the Board of William Hill US, a position that he held until February 2016.
During his tenure with AWI, Mr. Salerno received many acknowledgements by the casino industry. He served as the President of the Nevada Association of Race and Sports Operators. He was also a member of the Nevada Pari-Mutuel Association’s leadership committee. In 2015, he was inducted into the American Gaming Association’s “Gaming Hall of Fame.” He is the only sports book executive to receive this honor.
Mr. Salerno is a popular contributor on sports betting panels and symposiums throughout industry because of his unique perspective as an American sports book operator with an extensive background in all areas of sports betting. USB is one of a very select group of American owned and operated sports book companies. The company goal is the secure sports book agreements with both independent and tribal casinos. Mr. Salerno is often described as the “dean” of American sports betting.
Bob Kocienski-Chief Executive Officer
Bob Kocienski is a 38-year veteran in the gaming industry. He began his gaming career in New Jersey as a regulator in Atlantic City, NJ. Mr. Kocienski became the Vice President of Finance for Hilton Nevada Corporation and later moved to several CFO positions in Mirage Resorts, Inc., MGM/Mirage, Penn National, and Gateway Casino’s Entertainment Limited.
Mr. Kocienski joined Mr. Salerno at American Wagering, Inc. in 2009 as Chief Operating Officer and engineered the sale of the company in 2012.