Victor J. Salerno-President
Victor J. Salerno Bio
Victor Salerno is the President of USBookmaking, a sports betting service
provider based in Las Vegas, NV. He launched the company in 2016 and has
built USBookmaking into the leading sports betting company to serve native
American casinos. USBookmaking is also uniquely the only native American-
owned sports book company in the US.
Mr. Salerno has enjoyed over forty years in the sports betting business
where he served as Chairman of American Wagering, Inc (AWI). AWI
operated over 130 Leroy’s Sports Books (Leroy’s) in Nevada. At AWI, Mr.
Salerno launched the first computerized sports book platform, Computerized
Bookmaking Services (CBS), which is still in use today. With the
development of CBS, he was able to create the first bookmaking network
hub which managed the betting lines and risk for the Leroy’s chain. His
system, CBS, and its networking capabilities became the standard for every
major casino company in Nevada. He was the developer and first operator
in Nevada to introduce self-service race & sports wagering kiosks, which
were launched in 2002. His most significant accomplishment was the 2010
launch of mobile sports betting in the US with the Leroy’s App.
Mr. Salerno sold American Wagering in 2012 to William Hill and was asked to
serve as Chairman of the Board of William Hill US, a position that he held
until February 2016.
During his tenure with AWI, Mr. Salerno received many acknowledgements
by the casino industry. He served as the President of the Nevada
Association of Race and Sports Operators. He was also a member of the
Nevada Pari-Mutuel Association’s leadership committee. In 2015, he was
inducted into the American Gaming Association’s “Gaming Hall of Fame.” He
is the only sports book executive to receive this honor.
Mr. Salerno is a popular contributor on sports betting panels and
symposiums throughout industry because of his unique perspective as an
American sports book operator with an extensive background in all areas of
sports betting. USB is one of a very select group of American owned and
operated sports book companies. The company goal is the secure sports
book agreements with both independent and tribal casinos. Mr. Salerno is
often described as the “dean” of American sports betting.