Tribal Sports Book 2019-03-28T22:28:28+00:00

Why We Are Better Than Anyone Else

USB is 100% American owned.

USB places a high value on the retail sports book customers.

Very few operators have actual retail sports book experience.

USB has the best risk management team in the US.  We are confident that we can maximize net revenues better than any other operator.

USB does not kick players out if they win, which is a common practice with many of the European operators.  This often generates ill will with your casino patrons.

USB works with your casino executives to provide higher betting limits to your premium casino customers, if this is something that you would like.

USB is the only sports wagering service provider, outside of Nevada, that is currently managing risk and providing sports betting services for a tribal casino operation.

USB optimizes risk management for your casino and market. We manage each sports book on an individual basis/

Most other operators manage risk on a global basis for all of their combined sports books.  This can sometimes create huge losses for individual casinos

Meet Tom Willer Your Tribal Sports Contact

We visit your team and develop a comprehensive plan for your retail sports book and provide the sports betting system, risk management, customer support and all training for no upfront fees.

Our deal with tribal casinos is so simple. We split net gaming revenue with the casino operation and take a very small percentage. Our standard revenue split is usually the most generous in the industry.

USBookmaking is unique because with the exception of the AV buildout, there are no other vendors that you will have to work with.

We provide the best bookmaking talent in the sports betting industry, which means that you will make more money when you go with USBookmaking.

You will be a priority with us and you will meet the people who will be there with you for the launch of your sports book. No other company can promise you a hands-on relationship.

 Contact Me Direct: 

Office: 702.968.2966 Ext 404

Mobile: 702.501.6360

USB Bookmaking is a Native American owned business.

   We offer fixed odds fantasy sports betting propositions.

 USB is the only sports book operator (outside of Nevada),
that has been approved by a tribal gaming commission.


Our Sports Betting System is provided by Amelco USA.
Their mobile sports betting app is arguably the best in the US.


The advantages of using Amelco USA’s sports wagering platform are clear. The Internet provides the opportunity to tap into new sources of revenue outside of traditional in-person terminals and betting kiosks. Embracing this interactive sales channel creates the possibility for land-based casinos to target new and younger demographic segments of players, successfully compete with other casino operators, increase revenues, and establish solid market share with a connected, branded experience that leverages the equity of the existing casino operation. The Amelco USA Quantum technology platform provides a unique opportunity for casino operators to learn about players’ preferences and gaming behavior. It also gives land-based casinos access to valuable demographic information that is useful for market research and business intelligence purposes. Being able to reach the player in action, is a powerful marketing tool allowing for various cross-promotion initiatives and targeted communication. Finally, and perhaps most importantly for many land-based casinos, Amelco USA’s sportsbook platform supports all known responsible gaming policies.


Victor J. Salerno – President

Vic Salerno is a 40-year veteran of the race and sports book industry in the State of Nevada. Mr. Salerno was the Chairman of the Board and Chief Executive Officer of American Wagering, Inc., until the company was sold to William Hill in June 2012. American Wagering, Inc. operated one hundred twenty-five different sports books in Nevada, in addition to Computerized Bookmaking Systems (CBS), which provided computerized wagering and accounting systems to most casinos in Nevada. Upon the sale of American Wagering, Mr. Salerno became Chairman of the Board of William Hill US until February 2016. The Computerized Bookmaking System is still used today by William Hill US.

Mr. Salerno is a legend in the race and sports book industry and is credited with initiating projects that grew Nevada sports wagering to its current success and popularity, including the first computerized bookmaking system (CBS), first sports bookmaking network hub operation in Nevada (Leroy’s Sportsbooks), and expanded the sports wagering industry with the launch of the first mobile sports wagering app in 2010. He also pioneered the development and use of self-service race & sports book kiosks in 2002.

On behalf of Nevada gaming industry, Mr. Salerno served as President of the Nevada Association of Race and Sports Operators, and as a member of the Nevada Pari-Mutuel Association’s Rates Committee. Mr. Salerno was a 2015 inductee into the American Gaming Associations exclusive “Gaming Hall of Fame.” Mr. Salerno is currently licensed in Nevada and has been licensed numerous times in multiple jurisdictions. He is the first and only licensed fantasy sports operator in Nevada.

Mr. Salerno’s leadership in the industry is well acknowledged. He will be the keynote speaker for a sports betting master class at NIGA’s conference & trade show on Monday, April 1, 2019 in San Diego.

Robert Walker – Head of Bookmaking

Robert Walker, with his risk management team, oversees the daily sports wagering product and risk management operations for USBookmaking. He has managed some of the largest sports book operations in Nevada including MGM/Mirage Resorts, Mirage Resorts, Boyd Gaming and Genting’s Caribbean sports book operations. Mr. Walker is a true bookmaker with extraordinary skills in betting odds management and an in-depth knowledge of the customer betting behavior. His creativity and overall knowledge of sports betting is unmatched by any other senior sports book operator in the US. Mr. Walker has previously been licensed as a key employee in the Bahamas.

Bob Kocienski – Chief Executive Officer and Chief Financial Officer

Bob Kocienski is a 40-year veteran in the gaming industry. He began his gaming career in New Jersey as a gaming regulator. Mr. Kocienski became the Vice President of Finance for Hilton Nevada Corporation and later moved to several CFO positions in Mirage Resorts, MGM/Mirage, Penn National, and Gateway Casino’s Entertainment Limited. He served on the Nevada Resort Association’s Regulation Committee for several years. Mr. Kocienski joined Mr. Salerno at American Wagering, Inc. in 2009 as Chief Operating Officer and engineered the sale of the company in 2012. Mr. Kocienski is licensed as a key employee in Nevada, and previously as a key employee in Mississippi, and British Columbia and Alberta provinces in Canada.

John Salerno – Director of Operations and Compliance

John Salerno has enjoyed a twenty-five-year career working in all areas of the race and sports book industry. He served as a ticket writer, statistical analyst, and bookmaker for American Wagering, Inc., eventually being promoted to a corporate board position. He also served as Customer Service Director and later as Compliance Officer for William Hill US. In his current capacity, Mr. Salerno oversees regulatory compliance and business development for USBookmaking. Mr. Salerno serves as our key executive for sports book retail operations. Mr. Salerno has previously been licensed as a key employee in Nevada.


Tom Willer—Marketing Director

Tom Willer has worked for several casino companies including Caesars Palace Las Vegas, Las Vegas Hilton and Tropicana Casino & Resort Atlantic City. In his various positions, he has been responsible for advertising, database management, public relations, market research, entertainment and sports event management. He opened Greektown Casino in Detroit, the Meadows Casino in PA, and all Cannery Casinos in Nevada. Mr. Willer has extensive experience in casino property marketing and player development in several gaming jurisdictions. At USBookmaking, Mr. Willer oversees all marketing efforts, business development and enjoys frequent customer interaction. Mr. Willer was previously licensed as a key employee in New Jersey.